Instagram’s parent company Meta has pushed the social media app further into video content to compete with TikTok, but many Instagram users have been unhappy with the continued focus on video.
Celebrities have spoken out against the change, and a petition to “Make Instagram Instagram Again” garnered over 1.7 million likes, leading Instagram CEO Adam Mosseri to share a video on Twitter explaining Instagram plans.
Mosseri confirmed that “more and more Instagram is going to go video over time,” which he says will happen “even if we don’t change anything.” He said what people share on Instagram is already turning into videos over time, and Instagram will have to “work through this change while still supporting photos.”
Instagram is experimenting with “a number of different changes to the app,” according to Mosseri. The full-screen version of the stream that some users are seeing is a test for “a few percentages of people.” Mosseri says Instagram is trying to figure out if a full-screen experience for photos and videos could be “a more fun and engaging experience.” If the feature is delivered to the rest of Instagram, it will be improved first.
Instagram users have also been upset with endorsements, which are posts that Instagram inserts into a feed based on other accounts they follow. Mosseri says recommendations can be put on hold for up to a month, but Instagram will try to improve recommendations because it’s “one of the most effective and important ways to help creators reach more.” of people”.
Mosseri said Instagram will eventually continue to support photos, but the app “needs to evolve because the world is changing rapidly” and Instagram needs to “change with it.”
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